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July 2006

n an interview late in his life, the psychologist Sigmund Freud was asked to expound on what he felt were the most important constituents of life. His answer? “Liebe und Arbeit.” Love and work.

This is hardly a surprise: For most of human history, the meaning of work and the meaning of life intersected at survival. Work was life.

When cheap energy and mechanization started us down the path of staggering increases in productivity, some philosophers and visionaries began speculating about how we would use the extra “leisure time” we would gain from all this productivity. The reality has proved much different than projected. How do we spend the “extra time?” We work.

Yet for many of us, work that we would call “meaningful” remains elusive. We can’t always pinpoint what’s missing or what it is that would give our work lives meaning.

Finding Your Genius

Ultimately, the meaning in your work isn’t whether the enterprise you work for is local or “transnational,” but how closely the work you perform within that organization is in alignment with what author Dick Richards labels “your genius.”

In his book Is Your Genius at Work? Richards uses the term to mean that unique intersection between what you are good at (your gift) and what you love to do (your passion). As he explains it, you have just one genius, it is a positive talent, and it can be described in a two-word phrase such as “Engaging the Heart,” or “Optimizing Results.” While his rules may be a little rigid, the point is well-taken: Your genius is a transitive verb, not an adjective. It’s about doing something, not being something.

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Lori Link
Executive Coach

Lori is committed to helping her clients achieve both personal and professional mastery. Over twenty years of Human Resources experience and seven years of coaching have provided her a unique and diverse perspective. Her corporate background includes General Electric, UCCEL Corporation, PHH, and FirstUSA.

Lori assists CEOs, executives, entrepreneurs, sales people and professionals from diverse industries to clarify their vision, eliminate personal roadblocks, implement action plans, and achieve success. She partners with her clients to achieve both personal and professional goals to ensure synergistic solutions and a balanced life.

Professional Certified Coach * Member of International Coach Federation, Coach University and CoachVille * Certified Behavioral, Attributes and Values Analyst * Master Instructor with The Institute for Advanced Assessment Studies


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