September - October 2002

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Leadership: Facing Moral and Ethical Dilemmas

We need a Nobel Prize in business, awarded to organizations that demonstrate how business effectiveness (meaning survival, market share, profits, and stock value) results directly from ethical behavior. A society that is not built on ethics – on fairness, freedom, and mature hearts and minds – cannot survive for long.

Peter Koestenbaum, 2002

Last year in the U.S. alone 257 public companies with $258 billion in assets declared bankruptcy. This was a huge increase over the previous year’s record of 176 companies with $95 billion. Big Fortune 500 companies aren’t supposed to collapse, yet this year is expected to be worse.

Taking a look at what went wrong and why these companies failed reveals moral and ethical shortcomings. Many negative factors contribute to a company’s demise: a bad economy, financial risks that don’t pay off, accounting manipulations that seem smart at the time, loss of competitive advantage, breakdowns in execution, growing too fast, and rapidly changing market preferences. But to understand truly, one must look deeper, into the very hearts and souls of the leaders who guide corporate responsibility. One must look at the moral and ethical stance of an organization and the role of leadership in creating a culture of values.


Lori Link
Executive Coach

Lori is committed to helping her clients achieve both personal and professional mastery. Over twenty years of successful Human Resources experiences have provided her a unique and diverse perspective on organizational challenges of all kinds. Her corporate background includes General Electric, UCCEL Corporation, PHH, and FirstUSA.

Lori assists CEO’s, executives, entrepreneurs, sales people and professionals from diverse industries to clarify their vision, eliminate personal roadblocks, implement action plans, and achieve success. She partners with her clients to achieve both personal and professional goals to ensure synergistic solutions and a balanced life.

Professional Certified Coach * Member of International Coach Federation, Coach University and CoachVille * Certified Behavioral and Values Analyst * Master Instructor with The Institute For Advanced Assessment Studies

For More information
Call 972-394-7111 or
E-mail: coach@resource-link.com

Leadership: Facing Moral and
Ethical Dilemmas
Copyright © 2002 Simmonds Publications
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